Kieron Brady played for Sunderland and the Republic of Ireland at U21-level before his extremely promising career was cut short by injury in 1993.
Since then he has worked as an equality consultant, delivering over 500 equality sessions to businesses, universities and schools. In 2009, he set up Celebrate Identity, Challenge Intolerance, a Sunderland-based organisation which fights prejudice through education and training.
CICI - Celebrate Identity, Challenge Intolerance
The organisation aims to Celebrate Identity and Challenge Intolerance through education in Equality and Diversity issues.
Anti-discrimination in Sport
The campaign initiative "TIME FOR ACTION" Exhibition which looks at homophobia and other issues faced by Lesbian Gay Bisexual and Transgender (LGBT) people who sports.
JBG? Blog and News
Our blog is a regularly updated with news and events that we have organised or attended to promote our aims.
Help promote our cause by getting some of our eye catching tShirts and banners to show your support.
Our Partner Clubs
We are very proud to have the support of many football and other sports clubs and organisations who have all opted to help promote Anti-discrimination in Sport.